Keyword relevance on all components of a webpage

Keyword relevance on all components of a webpage

Keyword relevance on all components of a webpage

Popular is the opinion that one must use only sufficient keywords in the contents of a web page, in 

order to bring them forward with Google and Co. However, search engine experts like Eric Kubitz never tire of emphasizing that it's the quality of the content that matters most if you want to improve your ranking. And all elements of the website should be optimized for the keywords.

Kubitz has a form-filled website called Contentman, which shows that very well. To use this free offer, all you need is a website that is already published or a text that you would like to publish on a new website. The Contentman tool is designed to query all relevant information about a form, and then in a few seconds a small analysis is delivered, which can be clear, where to find starting points for improving the content in the sense of search engine optimization.

Here it becomes clear that one has to approach his on-page search engine optimization in a complex way. First of all, it is made clear that there is only one keyword (or keyword phrase) per website that you can optimize for. This keyword is listed here in the first form field. For a good on-page optimization, the keyword must also be included in the title, in the web address and in the description. If you have not yet decided what the title, URL, and description information should look like, then you have the chance to forgive it. If the website has already been published, you have to read out the corresponding information from the source code of the website. By copy-and-paste, these details are quickly put into the appropriate form fields.

The same applies to the other fields. As headline one takes the formative heading of the web page. Ideally, the website also contains a picture of the topic or keyword. Here you can insert the ALT-data for the picture; Ideally, this information is also used as a caption. If you have several pictures, then you can simply insert the relevant pieces of text here in succession. The tool also supports multiple keywords on the web page, they must be separated by a comma in the form below. If you have filled all the information, then comes the exciting moment. Several seconds later, the Contentman tool provides us with an interesting on-page evaluation of the website:

The snippet preview is already interesting. So Google might show the planned website. By intervening in the description you can make the result marketing fair. At the same time, you should also use this opportunity to place the relevant keyword as far as possible in the front of the label.

The Contentman tool also makes it clear whether and how the relevant keywords are taken into account on all parts of the website. These hints should be used to avoid the misuse of
Add keywords.

Very useful are the references to the keywords of the website as a whole. By intervening in the text of the website, it is now possible to ensure that as few keywords as possible are in the range of between three and five percent, other terms in the text of the website should be in the range of less than one percent. Which makes it easier for Google and Co. to identify which terms this website should actually be representative of.

The content man of Eric Kubitz is a helpful tool to help on-page search engine optimization on the jumps.

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